Big & Happy

When we were tasked with launching the thickest chocolate bar on the market, playing it safe wasn’t an option. Jimmy Fantastic was a one-of-a-kind product, and it deserved a one-of-a-kind introduction. We crafted a brand strategy built on category disruption, irresistible differentiation, and a touch of joyful mischief.

The result was “Big & Happy” - a multi-channel campaign celebrating oversized indulgence and unapologetic pleasure. From playful copy and visuals to engaging social activations, we made sure the launch was as big, fun, and delicious as the chocolate itself.