Codeharmonie

To break into the competitive German market, Pontis Tech chose Düsseldorf — home to one of electronic music’s pioneers, Kraftwerk. Rather than follow the usual B2B formula (a.k.a. Boring to Boring), we embraced the city’s cultural pride and turned it into a conversation starter.

A dedicated microsite and Spotify link gave every potential client in Düsseldorf a front-row seat to the campaign, ensuring the music and the message kept playing long after the records were gone.