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PROJECT INFO

A nationwide animal rights campaign that turned ‘enough’ into a movement for real change.

Brand Strategy, Copywriting, Art Direction, Creative Direction, Film & Video Production, Photography, Digital Advertising

An animal rights campaign that captured the nation’s attention, gathering over 50,000 signatures in just two weeks. What began as a mission to change an outdated law that allowed the inhumane chaining of dogs quickly transformed into a powerful movement. Citizens, activists, and high-profile public figures united behind the cause, amplifying our message across media channels.

Brand Strategy, Copywriting, Art Direction, Creative Direction, Digital Advertising, Film & Video Production

The campaign’s rallying cry, ‘Dosta’—Croatian for ‘enough’—resonated deeply, reflecting the public’s demand for compassion and change. Within days, it wasn’t just an initiative — it was the country’s leading story, sparking conversations, headlines, and hope for real reform.

Brand Strategy, Copywriting, Art Direction, Creative Direction, Digital Advertising, Film & Video Production