Got Fired
With just a handful of ‘Got Fired’ billboards, we turned perfect timing into global headlines.
How do you make an online employment platform world-famous with a budget fit for just a few street billboards? With perfect timing and a message that hits like a lightning bolt. In 2020 — a year defined by upheaval — we saw our moment when the U.S. election ended and Donald Trump was declared the loser. That very day, we launched our “Got Fired” billboards across Croatia. The bold, tongue-in-cheek timing struck a chord, igniting national buzz and then exploding worldwide.
From The Washington Post and NBC to Japan, China, Korea, and India, the campaign captured headlines in over 200 major media outlets across 80+ countries — proof that sometimes, all it takes to go global is a handful of billboards and the right moment in history.
