Stripped

At a time when competitors were aggressively hiking their prices, Husqvarna did the opposite—they lowered theirs. Price drops like this tend to deliver strong results, but we wanted to make sure this moment didn’t go unnoticed. Our campaign tagline, ‘We stripped the price down,’ carries a playful double meaning in Croatian, sounding like ‘we pulled our pants down.’ And for this campaign, we sure did. The result? Attention, engagement, and a boost that proved sometimes bold is the best way to cut through.