Macho Packaging

Macho is ice cream with attitude. The packaging takes its cues from pop art and street culture—charged with lightning bolts, bold color blocks, and a logo that cuts through with unapologetic strength. Each flavor carries its own energy, from the punchy turquoise of the sandwich to the electric violet of the chocolate tub, creating a shelf presence that refuses to be ignored.

It’s not just ice cream — it’s a brand that speaks in exclamation points, built to thrill both design lovers and flavor chasers. Since the full line relaunch, sales have surged, proof that bold design can taste as good as it looks.