Power Your Beauty
From EU to MENA to the US — blending beauty, fitness, and empowerment, we redefined Luna as a ritual embraced worldwide.
With Luna, FOREO set out to redefine skincare. Our campaign brought that vision to life by blending beauty, fitness, and empowerment into a single narrative. Luna is not portrayed as a gadget, but as a ritual: technology designed to serve the body, confidence, and self-expression.
The visuals lean on strength and fluidity—athletic movements, empowered women, and clean, sculptural design all converging to show that self-care is as much about resilience as it is about radiance. By framing skincare as a moment of empowerment rather than routine, we elevated Luna into a lifestyle symbol: a fusion of elegance, confidence, and the future of beauty.
The campaign’s impact matched its ambition, rolling out globally across EU, US, and MENA markets, establishing Luna not just as a product, but as a worldwide icon of modern beauty.
