Promotion

Pontis Tech was scaling fast, but in a tight talent market, standing out meant more than offering the usual perks. Our research uncovered a key tension: many developers felt their careers were moving too slowly — the opposite of life at Pontis, where rapid growth and development are part of the culture.

We turned that insight into a bold recruitment campaign, launched in perfect sync with the most talked-about promotion in 70 years: the coronation of King Charles. Leveraging the moment’s cultural relevance, we positioned Pontis as the place where talented developers could claim their own crown and rise far faster than any monarch.