The Cricket
We celebrated Korlat’s legendary status with a campaign as bold, poetic, and enduring as the wine itself.
Korlat is a force of nature. As Croatia’s bestselling wine, it deserved a campaign that not only reinforced its leadership but celebrated its legendary status. Great wine is like poetry—it expresses what words alone cannot. To capture that essence, we turned to the timeless verses of Vladimir Nazor, one of Croatia’s greatest poets, weaving his words into a campaign as bold and enduring as Korlat itself. Our campaign video unfolds in sweeping, cinematic strokes: rugged landscapes and bold contrasts that echo the heritage of the Dalmatian coast and intensity of the brand. Every frame feels sculpted, balancing raw earth with refined elegance, creating a visual language that mirrors Korlat’s essence—untamed yet sophisticated. Through powerful imagery, poetic voiceover and meticulous design, the spot doesn’t just advertise wine; it elevates Korlat into a statement of taste, strength, and identity.
