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Brand Strategy, Copywriting, Art Direction, Creative Direction

PROJECT INFO

When Rimac supercars met Husqvarna chainsaws, Sveta Nedelja became the home of two world-class ‘pila’.

Brand Strategy, Copywriting, Art Direction, Creative Direction

Sveta Nedelja is home to Husqvarna in Croatia—and now, it’s also home to one of the most advanced tech campuses in this part of the world: the new headquarters of Rimac Technology. Known globally for cutting-edge electric supercars that shatter speed records and embody the future of the automotive industry, Rimac has put our town on the map in a whole new way. As true neighbours, we wanted to congratulate them on this milestone. And since the Croatian word for chainsaw is also slang for a fast car — and it already describes their world-class machines, our campaign’s message was simple: Sveta Nedelja now boasts not one, but two world-class ‘pila’.