Waterpolo
With ‘Hard on the outside, soft on the inside,’ Macho turned water polo into water ballet — and sales surged.
Ledo Macho is one of the CEE region’s best-selling ice creams, loved for its signature contrast — a crunchy exterior and irresistibly smooth filling. To reconnect the brand with its roots, we built a bold new creative platform: “Hard on the outside, soft on the inside.”
The first campaign in the series, Waterpolo Team, made a splash with its unexpected twist. What started as an intense, high-energy match revealed itself as a flawlessly synchronised water dance, performed by the players themselves. The surprising execution caught the attention of media outlets, leading to interviews with the swimmers and widespread coverage of their performance.
That summer, Macho’s sales didn’t just grow — they surged, proving that when a brand embraces its core, it can truly blow it out of the water.
That summer, Macho’s sales didn’t just grow — they surged, proving that when a brand embraces its core, it can truly blow it out of the water.
